Privacy policy
Privacy Policy
Last Updated: March 22, 2026
At Vital Mama’s (www.vitalmamas.com), we are committed to protecting the privacy and security of our customers. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from our store.
Our practices are governed by applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and other state-specific regulations.
1. Personal Information We Collect
We collect information that identifies, relates to, or could reasonably be linked to you:
- Contact Information: Name, shipping address, billing address, and email address.
- Payment Details: Financial information processed securely via PCI-DSS compliant partners (e.g., Shopify Payments). We do not store full credit card numbers on our servers.
- Order History: Details of products viewed, added to cart, or purchased.
- Technical Data: IP address, device type, and cookies collected automatically to improve your experience.
2. How We Use Your Information
We use your personal data to provide a curated and secure shopping experience:
- Fulfillment: To process payments, ship orders (DDP - Delivered Duty Paid), and manage returns.
- Marketing & Advertising: To show relevant ads and send promotional offers (only with your express consent).
- Security & Fraud Prevention: To detect and prevent fraudulent transactions.
- Customer Support: To respond to your inquiries and maintain our relationship with you.
3. Disclosure to Third Parties
We do not sell your personal information. We only share data with trusted service providers necessary for our operations, such as Shopify (our e-commerce platform) and our shipping partners who deliver orders within the United States.
4. U.S. State Privacy Rights
Depending on your state of residence (e.g., CA, VA, CO, CT, UT), you may have the following rights:
- Right to Know/Access: Request details about the data we collect.
- Right to Delete: Request the deletion of your personal information.
- Right to Correct: Request correction of inaccurate information.
- Right to Opt-Out: Request that we do not "share" your information for cross-contextual behavioral advertising.
To exercise these rights, please contact us at info@vitalmamas.com.
5. Security and Retention
We use industry-standard SSL encryption to protect your data during transmission. We retain your information only as long as necessary to fulfill orders, comply with legal obligations (such as U.S. tax laws), or resolve disputes.
Contact Information
Store Name: Vital Mama’s
Email: info@vitalmamas.com
Registered Address: 63 N. Burritt Ave PMB1155, Room 100 East, Buffalo, WY 82834, United States